Welcome to the Bryan Estates Social Hub
your gateway to Estonian real estate trends, lifestyle posts and investment insights
At Bryan Estates, we don’t just sell homes we tell stories, share lifestyles, and build a community through social media.
From Tallinn’s modern skyline to Haapsalu’s seaside charm, our platforms bring Estonia’s most beautiful properties straight to you wherever you are in the world.
Popular social media platforms
Social media usage statistics in Estoina
Based on early 2025 ad reach data (adults 18+
YouTube: 989,000 users.
Messenger: 601,000 users.
Facebook: 680,400 users in early 2024, with its ad reach equivalent to 51.5% of the total population.
Instagram: 482,000 users.LinkedIn: 450,000 users.TikTok: 386,000 users.X (formerly Twitter): 261,000 users.
Social media usage statistics
Early 2025: 989,000 active social media user identities were recorded, which equates to 73.1% of the total population.
For context, 78.4% of all internet users were active on social media platforms.
Early 2024: There were 1.04 million social media users, representing 78.7% of the total population.
Growing usage: Statistics Estonia reported that between 2023 and 2024, the number of social media users increased by 5.7%.
Based on market share data (September 2025)
Older users: In 2024, about 70% of 65–74-year-olds were internet users, indicating increasing digital adoption among older demographics.
Facebook: 79.23% market share.
X (formerly Twitter): 6.73% market share.
Instagram: 5.25% market share.
Pinterest: 4.62% market share.
YouTube: 2.52% market share.
LinkedIn: 0.6% market share.
Bryan Estates Social Hub
Built on Tradition. Driven by Excellence
Welcome to the Bryan Estates Social Hub your all-in-one destination for everything real estate, lifestyle, and investment in Estonia and beyond.
Here, we bring together the latest market news, design inspiration, and investment insights for anyone dreaming of owning, renting, or building in this beautiful Nordic nation.
Whether you’re from Tallinn, Tartu, Haapsalu, or investing from abroad, this is where your connection to Estonia’s property scene begins.
Discover Estonia’s Real Estate Lifestyle
Estonia has become one of Europe’s most exciting property destinations, offering stunning architecture, affordable investments, and a booming Airbnb market.
From the charm of Kalamaja’s wooden houses to the modern skyline of Tallinn City Centre, Bryan Estates showcases homes that blend tradition, innovation, and opportunity.
Stay Connected Join Our Real Estate Community
Follow our journey as we share:
Property tours and renovation stories
Real estate trends & investment guides
Behind-the-scenes videos from Estonia’s most promising listings
Airbnb tips and hosting success stories
Be part of the conversation connect with other property lovers, investors, and locals shaping Estonia’s real estate future.
Follow us on:
Instagram • Facebook • TikTok • YouTube
@BryanEstatesEE
Latest from the Social Hub
Stay informed with our weekly updates:
Real Estate Market Trends in Estonia 2025
Best Cities to Invest in Estonia
How to Buy Property in Estonia as a Foreigner
Hidden Coastal Gems for Airbnb Investors
Browse all blog posts, videos, and community stories below and don’t forget to leave a comment or share your experience!
Why Bryan Estates Invests in Social Media Helping You Build Your Dream Home in Estonia 🇪🇪
Greater Visibility with a Focus on the Estonian Market
Social media is widely used in Estonia from Facebook groups to Instagram posts and TikTok videos, we reach our target audience directly.
For instance, Facebook real estate groups like "Kinnisvara Tallinnas" or "Maja Tartus" allow us to share listings efficiently and directly in high-demand areas like Tallinn, Tartu, and Haapsalu.
Our SEO-optimized captions, hashtags, and alt texts like "#TallinnApartment" or "#EstoniaDreamHome" increase brand visibility and engagement across platforms and help our listings rank on Google.
Real-Time Interaction Through Stories, Comments, and Polls
We actively use Stories, Live Q&As, and comment-based engagement to create a conversation with our followers. Examples:
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“What’s your must-have kitchen feature?”
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“Vote on wall colors for a Tallinn apartment staging!”
This interaction builds trust, strengthens the Bryan Estates brand, and drives real-time interest in viewings or offers.
SEO-Optimized Captions and Descriptions
All our posts are created with SEO in mind, using keywords like “Estonia property,” “home for sale in Tallinn,” “Tartu apartments,” or “Pärnu family house.”
Example Instagram caption: "Modern family home in Tartu’s green belt – bright living room, private garden. A perfect home for your family in Estonia."
This helps both on social media and with Google indexing.
Staying on Trend with Internet Culture
We adapt to current content trends like:
Short-form reels under 60 seconds
Carousel posts (e.g. "5 Reasons to Buy in Haapsalu")
360° virtual tours
This keeps our content fresh and aligned with user expectations.
Targeted Paid Advertising
Through Facebook and Instagram Ads, we target:
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Families aged 25–45 in Tallinn
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Real estate investors in Haapsalu
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First-time buyers across Estonia
Paid campaigns deliver high ROI and detailed analytics click-through rates, age demographics, and engagement rates guide how we adapt our campaigns.
Thought Leadership on LinkedIn
We share real estate market insights like "2025 Property Trends in Tallinn" or "Investor Tips for Pärnu Homes" on LinkedIn.
These long-form articles build our authority and generate business relationships with banks, legal advisors, and developers. It also enhances SEO by linking back to our core listings and site content.
Long-Form YouTube Content
Our YouTube videos, like "Best Homes in Haapsalu" or "Tallinn Office Space Tours," offer evergreen content that continues to attract traffic. We optimize titles, descriptions, and closed captions for SEO, giving our brand long-term visibility in both social and search engines.
Platform Role for Bryan Estates
Facebook Broad reach, groups, live events, ads
Instagram Visual brand identity, influencers, Reels
Tik Tok Young, trend-savvy buyers, challenges, property hashtags
LinkedIn Authority, insights, B2B real estate relationships
YouTube Long-form video, SEO-friendly property tours
Blog + SEO Content marketing with evergreen posts like “How to Buy a Home in Estonia
Full Social Media Strategy Breakdown
Social Proof, Influencers, and User-Generated Content
Happy clients tag us in posts like #BryanEstatesEstonia or share testimonials that we repost (with permission). This kind of authentic content boosts credibility.
We also partner with local influencers in real estate and home design to reach broader audiences.
Why We Use Every Platform
This is a paragraph area where you can add your own text. Just click “Edit Text” or double click here to add your own content and make changes to the font. It's a great place to tell a story about your business and let users know more about you.
Estonia’s Digital Culture and Trust in E-Solutions
Estonia is a digital-first country (e-Estonia), where residents are used to digital interactions and services.
Our strong online presence fits naturally into this culture, offering fast, efficient communication, virtual tours, and digital signatures to finalize deals.
Instagram Reels of Lasnamäe apartment tour: 5,000+ views, 130+ comments
Facebook Ad on Tartu housing loans: 4.8% CTR, 18 viewing bookings in 3 days
YouTube video on Haapsalu investments: 2,300 views and 42 shares in 6 months
LinkedIn article on the 2024 Estonian property market: 1,200 impressions, 75 likes
Real-Life Examples from Our Feed
Final Thoughts: Your Digital Partner in Estonia
Bryan Estates is not just a real estate agency we are your digital partner in Estonia. Whether you’re searching for a Tallinn city apartment, a Tartu family home, or a beachfront property in Pärnu, we meet you online, wherever you are.
Social media is more than a marketing tool it’s a bridge between you and your dream home in Estonia.
💬 Connect with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube or reach out directly. Bryan Estates – Dream Homes in Estonia, Made Visible in the Digital World.
Join us on mobile!
Download the “Bryan Estates ” app to easily stay updated on the goJoin the Bryan Estates Family
At Bryan Estates, we believe property is more than just bricks and walls it’s about community, growth, and opportunity.
Follow our updates, share your journey, and help others discover why Estonia is the world’s next real estate hotspot.
🌐 www.bryanestates.ee
📩 info@bryanestates.ee
📍 Tallinn, Estonia
