Types of Airbnb Properties That Perform Best in Estonia

John Philips
2 days ago
3 min read

Not all Airbnb rentals generate the same level of income — in Estonia, certain property types consistently outperform others due to guest preferences, location advantages, and market expectations. Whether you’re an investor, a landlord, or a homeowner exploring short-term rental opportunities, understanding which properties deliver the strongest returns can help you make smarter decisions.

Bryan Estates uses local market insight and hands-on management experience to guide clients toward the most profitable Airbnb setups across Estonia.

1. Modern City-Centre Apartments (Tallinn & Tartu)

These are the top performers in Estonia’s Airbnb market. Guests — especially business travellers, remote workers, and city tourists — value convenience and comfort.

Best features include:

Proximity to old towns, business hubs, and transport
Modern interiors and high-speed internet
Safe, well-maintained buildings
Balconies or views, which significantly boost booking appeal

City-centre apartments achieve strong occupancy year-round due to consistent business travel and tourism.

2. Renovated Old Town Studios & Lofts

Tallinn's UNESCO-listed Old Town is a major attraction. Well-renovated historic flats perform exceptionally well, offering guests the “authentic Estonian experience.”

What works well:

Exposed brick, beams, or historic features
Cozy, boutique-style interiors
Unique layouts for memorable stays
Walkable access to culture, nightlife, and restaurants

These properties command premium nightly rates when professionally designed and marketed.

3. Waterfront & Coastal Apartments (Pärnu, Tallinn’s Seafront Areas)

Seaside listings attract both domestic and international travellers seeking nature, relaxation, and proximity to beaches.

High performers include:

Pärnu beachside apartments
Tallinn’s coastal districts (Kalamaja, Noblessner, Pirita)
Properties with balconies or sea views

These rentals excel in summer and holidays and maintain good off-season occupancy when listed with dynamic pricing.

4. Compact, Well-Designed Studios for Solo Travellers

Estonia welcomes a steady stream of:

Digital nomads
Exchange students
Conference attendees
Long-weekend tourists

Small, modern studios with efficient layouts often perform better per square metre than larger units — especially in central Tallinn.

Key features:

Comfortable workspaces
Quality bedding
Clean, modern bathrooms
Thoughtful storage and smart design

These units benefit from lower running costs while maintaining high occupancy.

5. Family-Friendly Apartments (2–3 Bedrooms)

Larger apartments perform well when positioned correctly because families prefer the space, privacy, and convenience compared to hotels.

High-demand setups include:

Child-friendly features (crib, highchair, safety locks)
Separate bedrooms
Fully equipped kitchens
Close proximity to parks, supermarkets, and public transport

These properties attract longer bookings and deliver stable seasonal performance.

6. Trendy Industrial-Style Flats in Creative Districts

Neighbourhoods like Kalamaja and Telliskivi in Tallinn attract younger travellers looking for culture, design, and nightlife.

Ideal property features:

Industrial or minimalist design
Open-plan layouts
Stylish décor and high-quality finishes
Walkability to cafés, art studios, and markets

These are some of the highest-reviewed listings in Estonia when styled correctly.

7. Newly Built Apartments in Mixed-Use Developments

Estonia’s modern residential developments offer strong Airbnb potential because they often include:

Elevators
Parking
Secure entry
On-site shops or cafés
Energy-efficient design

Newer buildings attract business travellers and long-weekend visitors who prefer predictability and comfort.

8. Second Homes or Holiday Houses in Nature

Rural and semi-rural stays are gaining popularity due to Estonia’s forests, lakes, and quiet landscapes.

Guests love:

Saunas
Fireplaces
Outdoor seating
Lakeside or woodland locations

These properties perform exceptionally well on weekends and during holiday seasons.

Which Type Is Best for You?

Choosing the right Airbnb property depends on your:

Budget
Location preference
Desired management involvement
Return expectations
Long-term investment goals

Bryan Estates helps owners evaluate which property type fits their strategy through customised investment guidance. Learn more via the Invest in Estonia service.

Maximise Your Airbnb Potential with Bryan Estates

Whether you already own a property or are looking for the ideal Airbnb investment, professional support can significantly boost performance. Bryan Estates assists with: